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Fine Tuning Your Sales Staffing Assumptions in a Startup Pro Forma

Q: I'm trying to model my startup, but the sales staffing calculation seems insanely high. My pro forma is calculating a sales staffing cost of millions of Euros for one of my offerings, which makes no sense.

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Using the Startup Financial Model App for an Entrepreneurship Class

Q: I'm an entrepreneurship professor and every year I teach a class on business plan development with an average of about 10 - 15 teams and continuing to grow. I'm interested in having the students use your app for my class, but wondering how I can get access to review their plans. I would need to log in and do demos etc. I would also need to build a case study of sorts to share with the class. 

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Adding an Affiliate Commission to An Offering in a Business Plan Pro Forma

Q: I've set up an affiliate sales channel, but I don't see how to add an affiliate commission that I will be paying my affiliates. Can you please provide some guidance on how to do this in your business plan pro forma app?

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Modeling Sporadic, Repeat Customer Orders in Startup Pro Forma

Q: How do I create an offering in your business plan template where I expect customers to place multiple orders in the same year, such as several times per year, but not necessarily each month? I’m using website conversions as my sales forecast, so I prefer to continue linking my sales forecast to those assumptions.

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Creating a Pro Forma for Multiple Sales Channels

Q: We are planning different sales channels with different revenue and cost models for each channel as well as unique sales assumptions and we would to be able to get the metrics such as LTV, CAC, MRR, etc. by channel. How can we reflect this in your financial model app?

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How to Create a Startup Pro Forma for a Dropship E-Commerce Business

Q: I'm starting a dropship e-commerce business using your app. Our incoming orders will come from 3 different sources: 1) direct via online advertising; 2) affiliate partners; and 3) referrals from customers. Each source has a different commission structure and profit model, and sales volume will be based on click-throughs and conversion on our website. We will not take ownership of inventory, rather we will sell what the distributor has in stock. How do you recommend I structure the financial model using your pro forma app?

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Direct Expenses on Business Plan Pro Forma

Q: What all makes up the Direct Expenses on the financial statements pro forma?

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Entering a Seed Investment That Converts Into Series A

Q: Is there a way to issue preferred shares to seed investors instead of common shares in your model? Could I do that by not issuing shares in the Seed round? For example, if I want to raise $12m in Series A, with a cap of $4m in my convertible note and a discount of 20%. How do I put that in your model assuming that the convertible note will become into preferred equity at the time of the Series A?

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Asset Investment Impact on Startup Proforma Financial Statements

Q: I’m a first-time entrepreneur without a numbers background and I must say that I LOVE your app because it is very easy to use and super helpful as I walk through the inputs. However, one thing I do need help with is trying to figure out how the whole CapEx thing works. Can you please explain a little bit more how my Asset Investment assumptions will work once I enter something in that section? What all happens on my financial statements?

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Monthly Cash Flow Report for Investor

Q: An investor asked for a cash flow proforma of our financials. Is there any way to extrapolate the data to show a breakdown of our year one cash flows on a month-to-month basis?

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Terms of Use

Terms and Conditions of Use For the Startup Financial Model (SFM), a product of Boldmore Growth Partners, LLC (Boldmore). Please read these terms of use carefully before using this site or products.

ARBITRATION NOTICE: THESE TERMS CONTAIN AN ARBITRATION CLAUSE BELOW, EXCEPT FOR CERTAIN TYPES OF DISPUTES MENTIONED IN THAT ARBITRATION CLAUSE, YOU AND BOLDMORE AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY MANDATORY BINDING ARBITRATION, AND YOU AND BOLDMORE WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. YOU AGREE THAT BY USING THE SITE, ANY APPLICATIONS, AND THE SERVICES YOU ARE AT LEAST 21 YEARS OF AGE AND YOU ARE LEGALLY ABLE TO ENTER INTO A CONTRACT.

By using the SFM family of products, namely the web app and the associated reports and purchased downloads and any other products released by Boldmore (collectively “SFM” or “Boldmore”), the website StartupFinancialModel.com (the “Site”), any SFM application or application plug-ins (“Applications”), and all services and products of Boldmore, you agree to follow and be bound by these terms and conditions of use (the “Terms of Use”) and agree to comply with all applicable laws and regulations, including United States laws and regulations. In these Terms of Use, the words “you” and “your” refer to each customer, Site visitor, or Application user; “we”, “us” and “our” refers to collectively SFM products and StartupFinancialModel.com; and “Products and Services” refers to all products and services provided by us. Any Affiliated companies’ services or other third-party services, maintain their own terms of use and privacy policies which are separate from wholly owned Boldmore products and services.

It is your responsibility to review these Terms of Use periodically. If, at any time, you find these Terms of Use unacceptable or if you do not agree to these Terms of Use, please do not use this Site or any Applications. We may revise these Terms of Use at any time without notice to you. If you have any questions about these Terms of Use or to unsubscribe, please contact hello@boldmore.com.

SFM provides an intuitive, comprehensive startup financial modeling and business planning tool to individuals and companies. SFM hosts its software as a backend SaaS service for customers. The Site includes detailed financial calculations and reports generated by your input. SFM and its family of products is not a CPA firm or an investment advisory firm and is not engaged in the practice of public accounting or investment management. No information contained herein or obtained from Boldmore or SFM should be considered as financial, investment, accounting or tax advice, nor should it be considered a substitute for such advice.

Limited Permission to Download and Use:

SFM hereby grants you permission to download, view, and use the Products and Services solely for your business use and is not for commercial resale, where applicable. This permission terminates automatically without notice if you breach any of the terms or conditions of these Terms of Use.

SFM grants you a limited, personal, non-exclusive, non-transferable license to use our Products or Services for your business planning use. Except as otherwise provided, you acknowledge and agree that you have no right to modify, edit, copy, reproduce, create derivative works of, reverse engineer, alter, enhance or in any way exploit any of the Products or Services in any manner. You shall not remove any copyright or patent-related notice from any document or reproduction.

Member Account, Password, and Security:

You will either create or be assigned an account (including a user name and password) during the registration process. You are responsible for maintaining the confidentiality of the password and are responsible for all activities that occur under your account. You agree to (a) provide accurate, current, and complete information about you when registering your account and update that information as necessary, (b) maintain the security of your password and identification; (c) immediately notify hello@boldmore.com of any unauthorized use of your password or account, or any other breach of security, and (d) ensure that you log out from your account at the end of each session. Boldmore will not be liable for any loss or damage arising from your failure to comply with this section.

Confidential Information

Boldmore agrees to regard and preserve as confidential all your propriety information related to your business plan (“Confidential Information”) that you’ve entered into the Site and Boldmore agrees to hold Confidential Information in confidence for you and not to disclose Confidential Information to any person, firm or enterprise, unless specifically authorized by You for a period of two years following the termination of your subscription. Information will not be considered Confidential Information to the extent that such information is (i) currently in the possession of Boldmore; (ii) already known to be free of any restriction at the time it is submitted to the Site; (iii) learned from any independent third party free of any restriction; or (iv) available publicly through no fault of Boldmore.

Payment and Refunds:

If you purchase a paid subscription to SFM, you will be required to provide a valid credit card, which will only stored by our secure third-party payment gateway and used for automated monthly billing. SFM may be available free of charge on a limited time trial basis, which terms are subject to change without notice.

SFM is a PAY-AS-YOU-GO SERVICE (“Service”) and is billed quarterly per your preferred payment method among the payment options presented to you. Pricing quoted is subject to change without notice.

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Cancellation and Termination:

You are solely responsible for properly canceling your account. Send an email request to hello@boldmore.com or if available you may cancel via your customer account profile. All of your electronic files will be immediately deleted from the Service upon cancellation. This information cannot be recovered once your account is cancelled.

  1. If you cancel the Service before the end of your current paid up period, your cancellation will take effect at the end of said period.
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Dispute Resolution by Binding Arbitration:

Please read this carefully as it affects your rights. Most customer concerns can be resolved quickly and to the customer’s satisfaction by contacting our Customer Care Center at hello@boldmore.com. In the unlikely event that the SFM Customer Care Center is unable to resolve your complaint to your satisfaction (or if SFM has not been able to resolve a dispute it has with you after attempting to do so informally), we each agree to resolve those disputes through binding arbitration rather than in a court of competent jurisdiction. Any arbitration under these Terms of Use will take place on an individual basis; class arbitrations and class actions are not permitted. You may elect to speak with independent counsel before using this Site or completing any purchase.

Arbitration Agreement:

  1. Boldmore and you agree to arbitrate all disputes and claims between us before a single arbitrator. The types of disputes and claims we agree to arbitrate are intended to be broadly interpreted. It applies, without limitation, to:
    • claims arising out of or relating to any aspect of the relationship between us, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory
    • claims that arose before these or any prior Terms (including, but not limited to, claims relating to advertising and intellectual property)
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    • claims that may arise after the termination of these Terms.
    You agree that, by entering into these Terms of Use, you and Boldmore are each waiving the right to a trial by jury or to participate in a class action. These Terms of Use evidence a transaction or website use in interstate commerce, and thus the Federal Arbitration Act governs the interpretation and enforcement of this provision. This arbitration provision will survive termination of these Terms of Use.
  2. A party who intends to seek arbitration must first send, by U.S. certified mail, a written Notice of Dispute (“Notice”) to the other party in accordance with the rules of the American Arbitration Association in Dallas, Texas (where arbitration that is agreed upon will occur). A Notice to Boldmore should be addressed to Boldmore Growth Partners, LLC, 950 E. State Hwy 114, Suite 160, Southlake, Texas 76092 (the “Notice Address”). The Notice must (a) describe the nature and basis of the claim or dispute and (b) set forth the specific relief sought (“Demand”). If Boldmore and you do not reach an agreement to resolve the claim within 30 days after the Notice is received, you or Boldmore may commence an arbitration proceeding.
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Rights and Responsibilities of SFM:

Although we cannot make an absolute guarantee of system security, SFM takes reasonable steps to maintain security. If you have reason to believe system security has been breached, contact us by email at hello@boldmore.com for help.
If SFM’s technical staff finds that files or processes belonging to a member pose a threat to the proper technical operation of the system or to the security of other members, SFM reserves the right to delete those files or to stop those processes. If the SFM technical staff suspects a user name is being used by someone who is not authorized by the proper user, SFM may temporarily disable that user’s access in order to preserve system security. In all such cases, SFM will contact the member as soon as feasible.

SFM reserves the right to refuse service to anyone and to cancel user access at any time for any reason or for no reason.

Rights and Responsibilities of the Users of SFM:

You are legally and ethically responsible for any User Content that you transmit using the SFM service that allows interaction or dissemination of information. In transmitting User Content, you agree that you will not submit any content:

  1. that infringes anyone’s copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
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  4. that otherwise violates these Terms of Use.
NO WARRANTY:

THE SITE, APPLICATIONS, AND ALL SERVICES AND PRODUCTS, DOCUMENTS OR FORMS PROVIDED ON OR THROUGH YOUR USE OF THE SITE OR APPLICATIONS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, BOLDMORE AND SFM EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

BOLDMORE AND SFM MAKE NO WARRANTY THAT: (A) THE SITE, APPLICATIONS, OR THE SERVICES AND PRODUCTS WILL MEET YOUR REQUIREMENTS; (B) THE SITE, APPLICATIONS, OR THE SERVICES AND PRODUCTS WILL BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE BASIS; (C) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE, APPLICATIONS, OR ANY SERVICES AND PRODUCTS OFFERED THROUGH THE SITE OR APPLICATIONS, WILL BE ACCURATE OR RELIABLE; OR (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SITE, APPLICATIONS, OR IN RELIANCE ON THE SERVICES AND PRODUCTS WILL MEET YOUR EXPECTATIONS.

OBTAINING ANY SERVICES AND PRODUCTS THROUGH THE USE OF THE SITE OR APPLICATIONS IS DONE AT YOUR OWN DISCRETION AND AT YOUR OWN RISK. SFM SHALL HAVE NO RESPONSIBILITY FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM, LOSS OF DATA, ERRORS, VIRUSES, OR DELAYS IN OPERATION THAT RESULTS FROM THE DOWNLOAD OF ANY CONTENT, SERVICES, INFORMATION OR SOFTWARE.

LIMITATION OF LIABILITY AND INDEMNIFICATION:

YOU WILL HOLD BOLDMORE AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS HARMLESS FOR ANY INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGE, HOWEVER IT ARISES (INCLUDING ATTORNEYS’ FEES AND ALL RELATED COSTS AND EXPENSES OF LITIGATION AND ARBITRATION, OR AT TRIAL OR ON APPEAL, IF ANY, WHETHER OR NOT LITIGATION OR ARBITRATION IS INSTITUTED), WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE, OR OTHER TORTIOUS ACTION, OR ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, INCLUDING WITHOUT LIMITATION ANY CLAIM FOR PERSONAL INJURY OR PROPERTY DAMAGE, ARISING FROM THIS AGREEMENT AND ANY VIOLATION BY ME OF ANY FEDERAL, STATE, OR LOCAL LAWS, STATUTES, RULES, OR REGULATIONS, EVEN IF BOLDMORE HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. IF THERE IS LIABILITY FOUND ON THE PART OF BOLDMORE IT WILL BE LIMITED TO THE AMOUNT PAID FOR THE PRODUCTS AND/OR SERVICES, EXCEPT AS ALLOWED PURSUANT TO THE BOLDMORE ARBITRATION AGREEMENT, CONTAINED IN OF THESE TERMS OF USE, AND UNDER NO CIRCUMSTANCES WILL THERE BE CONSEQUENTIAL OR PUNITIVE DAMAGES. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.

Compliance with Intellectual Property Laws:

When accessing, you agree to obey the law and you agree to respect the intellectual property rights of others. Your use of the Service and Products and the Site is at all times governed by and subject to laws regarding copyright, trademark and other intellectual property ownership. You agree not to upload, download, display, perform, transmit or otherwise distribute any information or content in violation of any third-party’s copyrights, trademarks or other intellectual property or proprietary rights. You agree to abide by laws regarding copyright ownership and use of intellectual property, and you shall be solely responsible for any violations of any relevant laws and for any infringements of third-party rights caused by any content you provide or transmit or that is provided or transmitted using your SFM user account. All Site design, text, graphics, pictures, information, data, software, sound files, and the selection and arrangement thereof, Copyright © Boldmore Growth Partners, LLC. ALL RIGHTS RESERVED. Startup Financial Model, startupfinancialmodel.com, logo, all images and text, and all page headers, custom graphics and button icons are service marks, trademarks and/or trade dress of Boldmore Growth Partners, LLC. All other trademarks, product or service names and company names or logos cited herein are the property of their respective owners.

Children:

No persons under the age of 21 are eligible to use the Site or Applications and we ask that they do not submit any personal information to us.

Governing Law; Venue:

By using this Site or any Applications, you expressly agree that your rights and obligations shall be governed by and interpreted in accordance with the laws of the State of Texas. Any legal action or proceeding relating to your access to or use of the Site, an Application, or Services is governed by the Arbitration Agreement contained in these Terms of Use.

INQUIRIES:

BY USING THE SERVICES AND PRODUCTS OF SFM OR ACCESSING THE SFM SITE OR APPLICATIONS, YOU ACKNOWLEDGE AND ACCEPT THAT SUBMITTING YOUR TELEPHONE NUMBER AND EMAIL ADDRESS TO BOLDMORE VIA THE SFM WEBSITE OR APPLICATIONS CONSTITUTES AN INQUIRY TO BOLDMORE AND THAT BOLDMORE OR ITS AFFILIATES MAY CONTACT YOU AT THE NUMBER OR EMAIL SUBMITTED EVEN IF SUCH CONTACT INFORMATION APPEARS ON ANY STATE OR FEDERAL DO NOT CALL LISTS (TAKING INTO ACCOUNT INQUIRY EXCEPTION TIME FRAMES AS APPROPRIATE).

ACKNOWLEDGEMENT:

BY USING SFM AND RELATED PRODUCTS AND SERVICES OR ACCESSING THE SFM WEBSITE OR APPLICATIONS, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF USE AND AGREE TO BE BOUND BY THEM.

Privacy Policy

We could not provide the service we do without collecting some information from our users. This document sets forth how we collect, protect, and manage that information. In this agreement, "We," "Us," "Boldmore Growth Partners", “Startup Financial Model”, “SFM” or the "Company" means Boldmore Growth Partners, LLC, a Texas limited liability company. "You" or "User" means anyone who accesses the Boldmore Growth Partners websites or becomes a registered user of the Boldmore Growth Partners services or products.

Information We Collect.

1) Internet. We may collect information about your computer's Internet address, your e-mail address, and the software you are using to access the site. We may also place certain files called "cookies" on your computer to allow our site to work more efficiently for you.

2) Personal. For our services to operate effectively, we need information about your name, your business, your address, and other characteristics.

3) Financial. For payment, you provide us information about your credit cards and/or bank accounts.

4) Correspondence. E-mails or letters from you or about you, or comments from you or about you on our website, may be collected and kept in an electronic and/or paper file.

5) Third Parties. E-mails or e-mail addresses of third parties (non-clients) which may appear on our Web site in "refer a friend" postings or otherwise may be collected and kept in an electronic and/or paper file.

What We Do With the Information.

1) Internet. This information is used solely by our website and software.

2) Personal. Personal information about our clients is used for site analysis, our own marketing, information, targeted advertising, and customization of our website. It may also be used for solving problems, resolving disputes, and enforcing our user agreement.

3) Financial. Financial information is used only for payment purposes and is kept confidential.

4) Correspondence. Correspondence will only be accessed by authorized employees of Boldmore Growth Partners, will be kept confidential, and will not be disclosed to any third party.

5) Third Party Information ("Tell-A-Friend"). If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and e-mail address. We will automatically send your friend a one-time e-mail inviting him or her to visit the site. Boldmore Growth Partners stores this information for the sole purpose of sending this one-time e-mail and tracking the success of our referral program. Your friend may contact us using the Opt-Out instructions below to request that we remove this information from our database.

Disclosure of Your Information.

1) Internet. This information is not disclosed to any third party.

2) Personal and Correspondence. Information you provide us is only disclosed to other clients of Boldmore Growth Partners with your express permission. We do NOT disclose your personal information to any third party or parties. The only information we disclose to advertisers and marketers are aggregate statistics, without any individual personal or financial information included. For legal purposes, however, we must reserve the right to disclose your personal information or correspondence as may be required by law, and when our counsel informs us that disclosure is needed to comply with a court order or subpoena served on us, or to protect our rights in a legal proceeding.

3) Financial. Your financial information is only disclosed for the purpose of processing payments. Any company to which this information is disclosed is bound by a similar duty of confidentiality, and will not use this information for any other purpose or disclose it to any other party. We use a third party to process your credit card transactions on the Web site. The only type of service providers used with whom your financial information is shared are billing and payment processing providers.

4) On Website. We post customer testimonials on our website which may contain personally identifiable information such as the customer's first name and potentially business name and logo. We do obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial. If you want to remove your personal information that is being displayed on our Web site under public pages see the Opt-Out instructions below. (We will provide the address in a scripting language to discourage harvesting of the address by spam bots.) If you use a bulletin board, blog, or chat room on our website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

Your Responsibilities.

1) Information About Other Clients. You are not allowed to use any Boldmore Growth Partners client information for marketing, advertising, promotion, spam, harassment, or threats of any kind. If any member violates this policy or violates the Terms of Use in any other way, Boldmore Growth Partners reserves the right to terminate his or her services.

2) Your Member Name and Password. It is your responsibility to keep your Boldmore Growth Partners client name and password confidential, and not disclose this information to any third party. If anyone else obtains your member name and password, they will be able to alter your information and charge items to your account, and Boldmore Growth Partners cannot be held responsible for such actions. It is, therefore, important for your member name and password to be secure. If you have any reason to believe your password may have been compromised, notify us immediately and change your password. It is a good idea to change your password from time to time.

3) Reviewing and Changing Your Information. As soon as you have registered as a client of Boldmore Growth Partners, you can review and update some of the personal information you provide to the site, including your e-mail address, your mailing address, your password, and the personal information in your profile. You should update your information immediately if it changes to keep it current. Any changes should be communicated to Boldmore Growth Partners in one of the following ways:

a) By modifying or deleting your client profile information on Boldmore Growth Partners directly;

b) By e-mailing a request to hello@boldmore.com; or

c) By mailing a request to our Customer Service Department at Boldmore Growth Partners, LLC, 950 E. State Highway 114, Suite 160, Southlake, TX 76092, USA

Third Parties.

This privacy policy only relates to our use and disclosure of your information. If you provide personal information to other clients of Boldmore Growth Partners or other Web sites, it is not subject to this policy and may not be protected. Boldmore Growth Partners works with other companies to serve ads on our site, which may place cookies on your computer or use other technologies to make their ads more effective and targeted. Boldmore Growth Partners does not disclose any of your personally identifiable information to third parties.

Security.

Boldmore Growth Partners employs security procedures and policies to protect your information and to prevent the distribution, misuse, or alteration of the data we retain. We protect our servers with industry standard firewalls and hacking prevention tools, and continually monitor and work to prevent intrusions. No one on the Internet can guarantee absolute and perfect security, but Boldmore Growth Partners will consistently use its best efforts to keep your information secure. When you enter sensitive information (such as credit card number and/or Social Security number) on our registration or order forms, we encrypt that information using Secure Socket Layer technology (SSL).

Changes in this Privacy Statement.

1) If we decide to change our privacy policy, we will post those changes to this Privacy Policy, the home page of our Web site, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

2) We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

3) Effective Date of this policy: October 27, 2016.

Contact Information.

To contact the site regarding this privacy policy please email us at hello@boldmore.com

Mailing Address:

Boldmore Growth Partners, LLC
950 E. State Highway 114
Suite 160, Southlake,
TX 76092
USA

 

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