If Most Startups Fail, Why Risk Starting One?

Pursuing a startup opportunity is rather like that optimistic, exuberant emotional rush of being in love and overlooking the other person’s flaws that are obvious to everyone else. That leads to a very real problem.

Our emotional attachment to our startup means we tend to turn a blind eye to the potential issues and not fully explore the downsides.

Yes, the failure rates of startups are significantly high, but an entrepreneur still launches when their optimism and emotional attachment (and the accompanying higher-than-it-should-be confidence) outweighs their fear of failure.